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Introduction If you’ve ever managed an eCommerce site, you know the significance of the “Sale” section in the top-level navigation. It’s often a popular destination

How I Leveraged GA and GPT to Optimize My Site Getting the power of data and artificial intelligence is key to driving real business impact.

Let’s be honest – we’ve all been there. You’re running your e-commerce store, and you think, “Let’s test a new button color!” or “Maybe we

Generative AI Meets Google Analytics 4: Mastering the New Frontier Mastering the New Frontier of Data Types and User Interactions Generative AI has ushered in

When it comes to financial forecasting in digital marketing, a fundamental question often gets overlooked: Are you building a brand or are you building a

The Rot of Unused Systems: How to Prevent Google Analytics 4 from Going to Waste Every business loves a shiny new tool. We invest time