Yesterday’s AI is a dinosaur. Today’s AI is a spaceship through a wormhole.
We’re moving so fast that companies who push the boundaries of innovation are integrating generative AI or creating their own using open-source models and datasets seemingly overnight. As a digital marketer, staying ahead of the game means acquiring a diverse range of tools and skills to remain competitive in the job market.
If you’re looking for a marketing job right now, these are the essential topics you need to focus on to become AI-fluent and be ahead of the curve.
- Understanding the basics of AI: Having a solid understanding of AI is crucial. This includes being familiar with terms like machine learning, deep learning, neural networks, NLP, and computer vision.
- Knowledge of AI applications in marketing creative: Understanding how AI is currently being used in the marketing industry is important. For example, knowing how AI-powered chatbots work, how AI can be used to personalize marketing messages, how to write Midjourney prompts that deliver the right kind of image, what video editing and social posting AIs can do to speed up content production. HINT: TikTok is my favorite place to discover new tools.
- Familiarity with AI tools for marketing performance insight: Being able to discuss your experience with the growing number of insight AI tools relevant to the customer experience and how how it can help with lead scoring and predictive analytics, (and eventually data-driven strategy).
- Understanding the ethical implications of AI: Being aware of the ethical considerations involved as AI becomes more prevalent in marketing. This includes issues around data privacy, bias in AI algorithms, and the impact of AI on jobs and society.
Mastering these core topics will set you on the right path to becoming a successful AI-literate marketer and securing your dream job in the industry. As a digital marketer,developing a measurable plan to familiarize yourself with the types of AI and terminology is essential to interpreting the quality and results of AI tools.
By demonstrating your knowledge in these areas during an interview, you can show your potential employer that you understand the impact of AI on the marketing industry and are well-equipped to adapt to new technologies and trends.