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How To Sell Analytics Services To Clients: A Comprehensive Guide For Agencies And Consultants
Agencies are expected to have analytics skills but customers don’t want to pay We generate an unfathomable amount of data every second. Whether it’s social
This Corny Case Study is Worth the Read.
Snack food company Thank You Popcorn launched in 2019 from Justin Cherman’s home kitchen. By January 2020, Justin moved operations into a commercial kitchen and
How to Increase Margin on Analytics Services – Agency Case Study
Agency Case study: digData digData is a marketing analytics consulting firm founded by Kate Bartkiewicz. Kate is a veteran of large creative agencies like JWT
Do NOT Hire an Analyst for Their Software Knowledge.
If you’re one of the five-hundred thousand companies hiring digital marketing analysts right now and your budget is less than $100k in salary. You will
Marketing Analytics is Going to Hell in a Hand Basket.
The marketing analytics industry is broken. I’ve been in this industry for 15 years and have essentially the SAME job as I had in 2006.
Pros and Cons of Switching to GA4: The Basics
The internet has always been an equalizer between mom-and-pop shops and major corporations. Think about it. How many independent brands started as small, little websites
