Blog
4 AI-driven Analytics Applications that are Killing It
17. February 2021
Each day brings a new technological advancement, and none more gossiped about and feared as Artificial Intelligence. AI is definitely not going away. While understanding
Why a Woman Makes a Damn Fine Analyst and Why We Need More of Them.
6. February 2021
After 15 years in marketing analytics, I’ve observed similar characteristics in most female analysts. These observations have led to the hypothesis that a woman’s strong
7 Common Causes of a High Bounce Rate
3. November 2020
Bounce rates should be constantly monitored for paid campaigns. It is very important to identify and fix the root cause of high bounce rates. When
How to Set up Campaign Tracking in Google Analytics using UTM query strings
6. May 2017
Traffic arrives to your website from multiple internet sources and marketing channels. As a marketer, you want to know what tactics bring people and customers to your site. How do you get a good picture of what is going on?
