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Pros and Cons of Switching to GA4: The Basics
The internet has always been an equalizer between mom-and-pop shops and major corporations. Think about it. How many independent brands started as small, little websites
5 Presentation Techniques to Win Your Data Presentations
I’ve been delivering analytics presentations for more than a decade, and I’ve seen some horrible shit. To this day, I train my analysts on the
5 Marketing Analytics Tools You NEED to Know About
Data is the new oil. Yep. If you can get to the insights, it can be extremely valuable for businesses and marketers alike. BUUUT, like
4 AI-driven Analytics Applications that are Killing It
Each day brings a new technological advancement, and none more gossiped about and feared as Artificial Intelligence. AI is definitely not going away. While understanding
Why a Woman Makes a Damn Fine Analyst and Why We Need More of Them.
After 15 years in marketing analytics, I’ve observed similar characteristics in most female analysts. These observations have led to the hypothesis that a woman’s strong
7 Common Causes of a High Bounce Rate
Bounce rates should be constantly monitored for paid campaigns. It is very important to identify and fix the root cause of high bounce rates. When
