We think "good enough" sucks.

Break ceilings with us

global network 1

We want to rapid data insight for all businesses.

star 4

We want competitors to be jealous of your analysis skills

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We want to set the bar on insight quality for everyone.

We give a shit.

We see the power of data driven decisions every day. It works to support evil gains, the public good and well intended missteps. When we discover new things our AI can do, we ask “Should we?” 

We use our data skills to contextualize decisions, not stoke fear; to surprise and delight with new discovery, not take away personal agency. 

It’s with this spirit, we press into the future of the ethical value exchange between human data and computer decisions.

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14 Years Data Science And Analytics

Kate’s superpower is explaining complex data science ideas, building trust, and inspiring actions. 

On a typical day, she can save $200M in ineffective advertising spend. She has 12 years of analytics experience. She was the Director of Analytics at Mirum, where she tripled the size of her Intel account over 2 years. She currently leads award-winning analytics solutions for Fortune 500 clients. Her keystone clients include Intel, T-Mobile and Mazda. 

Prior to her career in advertising, she worked in the non-profit sector.



15 Years Product Analytics

Mia’s superpower is her instinct for user behavior. 

Her optimization strategies have lifted revenue $4M in 90 days, created a sustained 40% increase in advertising revenue, taken a political candidate from 4th to 2nd place in 3 months, and won a Google News Initiative Grant. She is a 14-year veteran of analytics who grew up inside digital marketing agencies like Huge, Critical Mass, and Mirum. 

During her sabbatical from digital marketing, Mia worked for 3 years for independent media to re-imagine what data could do on media sites to promote civil civic engagement.

cv funding

We got $1M funding in 6 months!

The majority of our 2022 round consists of women-run capital, hitting way above the diversity metric on most cap table.

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