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Replicating Dwell Time in Ecommerce: A Guide to Shopper Efficiency
Replicating Dwell Time in Ecommerce: A Guide to Shopper Efficiency In the world of big-box retail, dwell time—the amount of time a shopper spends in
The Ultimate Guide to Optimizing Your Content for Visual Searchability
The Ultimate Guide to Optimizing Your Content for Visual Searchability Visual search is transforming the way people discover content online. Instead of relying solely on
The CRO Revolution: How AI is Making Your Current Testing Roadmap Obsolete
The CRO Revolution: How AI is Making Your Current Testing Roadmap Obsolete Going Beyond Basic AI Implementation The strategies outlined in this post align with
Why AI Should Be Your CRO Team’s Hardest-Working Intern
Why AI Should Be Your CRO Team’s Hardest-Working Intern Think of AI not as a magical tool but as an intern—eager to please, fast at
The Hidden Imbalance in Marketing Analytics: How to Use Google Analytics to Achieve Balance
In the world of marketing analytics, businesses are constantly looking to maximize efficiency, optimize performance, and measure results. This data-driven focus, while powerful, often leans
Most eCommerce companies don’t know how to put Item Category 2, 3, 4 and 5 to use. Here’s how we use it.
Unpacking the Power of Item Category in Google Analytics: A Guide for eCommerce Success In the world of Google Analytics (GA), the Item Category dimension
