Blog
Are Your Decisions Being Driven by Data, or Driving It?
Our COO Scot put together some thoughts on organizations’ “data maturity” levels that we think can help organizations assess where they’re really at with data
Don’t Just Survive the GA4 Migration: Thrive with CRO Optimization
With the GA4 migration deadline fast approaching – we here at Clickvoyant are being frequently asked about what level of tagging is really necessary to
How to Get a Marketing Job in the AI Era
Yesterday’s AI is a dinosaur. Today’s AI is a spaceship through a wormhole. We’re moving so fast that companies who push the boundaries of innovation
Elevar Plugin Collects The Behavioral Data Merchants Need To Increase Conversion Rates
In the world of e-commerce, it is critical to track and analyze user behavior to optimize business strategies and drive growth. One key aspect of
GA4: Segments, Comparisons and Audiences and what type of marketer should care about each.
Google Analytics 4 is a powerful tool… for analysts. It is complex, robust, and has an enterprise-ready data architecture, but most of that has an
Breaking the Mold: Challenging Organizational Biases to Maximize CRO Success
Conversion optimization is a complicated undertaking. Each attempt at conversion involves a one-to-one interaction between a consumer and your brand. But real one-to-one personalization of
