Conversion optimization is a complicated undertaking. Each attempt at conversion involves a one-to-one interaction between a consumer and your brand. But real one-to-one personalization of
While A/B testing can be a valuable tool for making small, incremental improvements, it’s important to recognize that it’s just one piece of the puzzle when it comes to conversion rate optimization (CRO). In fact, building a culture of CRO within your organization is the only path to maximizing conversions over the long term.
Utilizing Deep Customer Analytics Against a Recession (Article by Seanna Mattson) With inflation on the rise, the US is facing the possibility of another recession
An artificial intelligence takeover has been looming in the horizon ever since the technology was first conceptualized, and each new advancement brings us closer to
Mia Umanos, Co-Creator and CEO of Clickvoyant, was recently announced as one of the 2022 Fellows of the Tory Burch Foundation. The fellowship was created