GA4: Segments, Comparisons and Audiences and what type of marketer should care about each.
Google Analytics 4 is a powerful tool… for analysts. It is complex, robust, and has an enterprise-ready data architecture, but most of that has an everyday marketer scratching her head. One of those essential but perplexing features of GA4 is the ability to create segments, audiences, and comparisons. “But, Mia, aren’t they all kinda the […]
