5 Marketing Analytics Tools You NEED to Know About

4AppsPushingtheBoundariesofAI drivenAnalytics

Data is the new oil. Yep. If you can get to the insights, it can be extremely valuable for businesses and marketers alike. BUUUT, like high-school sex, most companies are doing it wrong. Currently, companies use data analytics platforms to determine what marketing strategies are good and which ones not-so-good.  Knowing which metrics to look […]

4 AI-driven Analytics Applications that are Killing It

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Each day brings a new technological advancement, and none more gossiped about and feared as Artificial Intelligence. AI is definitely not going away. While understanding how to incorporate it into a workday can put you on the struggle bus, those that leave it on the back burner risk getting left behind rather than getting out […]