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What Happens When You Remove “Sale” from Your Top-Level Navigation? Exploring Shopper Behavior and Average Order Value (AOV)
Introduction If you’ve ever managed an eCommerce site, you know the significance of the “Sale” section in the top-level navigation. It’s often a popular destination
How I Leveraged GA and GPT to Optimize My Site
How I Leveraged GA and GPT to Optimize My Site Getting the power of data and artificial intelligence is key to driving real business impact.
Stop Random Testing! Why Your E-commerce Store Needs a Real Testing Strategy.
Let’s be honest – we’ve all been there. You’re running your e-commerce store, and you think, “Let’s test a new button color!” or “Maybe we
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